Introduction

This Privacy Policy governs the use of our Health Monitoring Mobile Application, SpineAlly (hereinafter referred to as the “App”). The App is designed to enable users to monitor and track their health-related data through the utilization of smart phones, smart watches, and health surveys. Additionally, we provide essential, updated educational resources and tools to enhance user experiences.

Collection and Usage of Information

This Privacy Policy elucidates the specifics regarding the collection, utilization, sharing, and safeguarding of your personal data. Your rights with respect to your personal data are also addressed herein. 

Consent and Agreement

By engaging with and utilizing our App, you hereby consent to and agree with the terms and conditions delineated in this Privacy Policy. We strongly encourage you to thoroughly peruse this document in order to utilize our App in a manner that aligns with your preferences and requirements.

Effective Date

This Privacy Policy is effective as of January 9, 2024, and any subsequent amendments or updates shall be duly communicated to you. Your continued use of the App after such updates constitutes your acceptance of the revised terms.

Information We Collect

The utilization of our App may necessitate the collection of the subsequent information:

• Personal Information: This encompasses details such as your name, email address, and phone number.
• Account Information: In the event that you establish an account with us, we shall collect your chosen username and password for authentication and access purposes.
• Health Information: Health-related data including but not limited to heart rate, blood pressure, and other medically relevant information may be acquired.
• Device Information: Information concerning your device, encompassing device type, operating system, and IP address, is obtained for analytical and technical purposes.
• App Interaction Data: We gather data elucidating your interactions with the App. This includes, but is not confined to, the temporal aspects, frequency, and duration of your usage, the specific pages visited, and the features employed.
• Third-Party Data: In cases where you integrate our App with third-party platforms, such as health and fitness applications, wearable devices, and health surveys, we may collect pertinent information from these external sources.
• Location Information: With your explicit consent, we may access and collect precise or approximate location data.

The aforementioned data is collected in compliance with the stipulations outlined in this Privacy Policy and is used for the purpose of enhancing the functionality and services provided by our App. Furthermore, it is essential to note that your personal privacy and data security remain paramount concerns to us.

How We Utilize Your Information

The information collected may be employed for a myriad of purposes, which encompass, but are not restricted to, the following:

• App Enhancement: To facilitate the provisioning and enhancement of our App, including the development of novel features and expanded functionality.
• Response to Inquiries: To promptly respond to your inquiries and requests for assistance.
• Communication: To engage in communication with you regarding our App, as well as to apprise you of other products and services that might align with your interests. This may encompass the transmission of crucial notifications.
• Research and Analysis: To conduct research and in-depth analysis aimed at enhancing the App, comprehending user behavioral patterns, and for strategic marketing initiatives.
• Academic Research and Innovation: In furtherance of academic research and innovation endeavors dedicated to improving health and well-being.
• Legal Compliance: To adhere to legal requisites and safeguard our legal rights and interests.
• Personalization and Marketing: To tailor your experience within our App and convey promotional and marketing communications to you.

It is imperative to note that the information harnessed for these purposes may be subject to automated processing by our system. However, in certain instances, manual review may also be employed for the access and assessment of your information. Rest assured that these actions are conducted in strict adherence with the stipulations outlined in this Privacy Policy, ensuring your personal privacy and data security.

How We Share Your Information

We enforce stringent regulations and guidelines for our partners and other third-party entities governing the usage and dissemination of the information we furnish. Your information may be disclosed to third parties, contingent upon your explicit consent, within the ensuing contexts:

• Third-Party Service Providers: We may share your information with third-party service providers enlisted to support, enhance, and administer the functionality of our App.
• Academic Researchers and Health Care Providers: In pursuit of the advancement of health and well-being, your information may be shared with academic researchers and healthcare providers, as well as integrated systems designed to foster these objectives.
• Affiliates and Marketing Partners: We may also divulge your information to our affiliated entities and marketing partners for promotional and marketing activities.
• Legal Mandates: Your information may be disclosed as per legal obligations, which may encompass compliance with statutes, court orders, subpoenas, or other legally binding requests.
• Protection of Rights and Safety: In cases where we deem it necessary to safeguard our rights, or the well-being of our users or other individuals, your information may be disclosed.
• Business Transfers: In the event of a complete or partial sale or transfer of our App to another entity, we may, in certain circumstances and in accordance with applicable laws, convey your information to the new owner as part of the transaction.

Please be assured that any sharing of your information is executed in strict accordance with pertinent legal provisions and in line with our commitment to safeguarding your privacy and data integrity.

Opting Out of Data Sharing

If you wish to restrict or opt out of the sharing of your data with third parties or for specific purposes, you may do so by adjusting your privacy settings within our App. Please be aware that certain features or functionalities of the App may be limited if you choose to opt out of specific data sharing. For any questions or assistance research@spineally.ca. We will make reasonable efforts to accommodate your preferences while maintaining the functionality of the App.

Request for Deletion of Personal Data

You have the right to request the deletion of your personal data held by us. To initiate this process, please contact our team at research@spineally.ca. We will review your request and, upon verification of your identity, will take steps to erase your personal data from our systems, subject to any legal obligations or legitimate interests that may require the retention of certain information. Please be aware that the deletion of your personal data may impact the functionality and services of the App, and we will provide you with information on any potential consequences of such deletion. We will make reasonable efforts to respond to your deletion request within a reasonable time frame in accordance with applicable data protection laws.

How We Protect Your Information

We take steps to protect your Personal Information against unauthorized access, alteration, disclosure, misuse, or destruction. In pursuit of this commitment, we employ industry-standard security protocols including encryption and secure data storage methodologies, to fortify the protection of your information.

Please keep in mind that while we implement security measures to protect your information, no method of data transmission or storage is completely immune to security risks. It is important for you to also exercise caution and take steps to protect your own data when using our App. You are solely responsible for keeping the details of your account confidential, including any access credentials, such as passwords or mobile device PINs.

Your Choices

• Limiting Information Sharing: You retain the option to refrain from providing specific information to us. However, it is imperative to acknowledge that this choice may result in constraints on your capacity to access and utilize particular features of our App.
• Opting Out of Promotional and Marketing Communications: You have the prerogative to opt out of receiving promotional and marketing communications from us. This can be achieved by adhering to the instructions delineated in the communications received. It is crucial to recognize that, notwithstanding your choice to opt out, we may still dispatch non-promotional communications. These include, but are not restricted to, messages pertaining to your account status, or those that pertain to our prevailing business association with you.

Your Rights

You hold certain rights concerning your personal information, encompassing the entitlement to access, rectify, and erase your data.

Additionally, you may possess the right to modulate your device settings to govern data collection, as well as to restrict or object to particular processing activities associated with your information.

For the exercise of these rights, we kindly request that you reach out to us via the contact details provided below.

Minors under 18 and Legal Guardian Consent

Our App is intended for use by individuals who are 18 years of age or older. If you are under the age of 18, you may use our App only with the involvement and consent of a parent or legal guardian. By using our App, you affirm that you are at least 18 years old or that you have obtained the express consent of your parent or legal guardian. We do not knowingly collect personal information from individuals under 18 without parental or legal guardian consent. If we become aware that a user is under the age of 18 and has not obtained the necessary consent, we will take steps to remove their information and terminate their account.

Changes to this Policy

We reserve the right to periodically update this Privacy Policy. In the event of substantial modifications to the Policy, we will notify you either via email or through notifications within our App. Your continued utilization of our App subsequent to any alterations to this Policy denotes your acceptance of the revised terms.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at research@spineally.ca